Websites for agents and brokerages
Listings people can actually search, and the pages around them that keep earning long after a property sells.
Best for agents and brokerages who want more than an IDX widget dropped into the same template as everyone else in the market.
Every agent moving to a new site asks the same thing on the first call: can it show my listings. The short answer is yes. The useful answer is that the site builder has nothing to do with it, and the decision that shapes the whole project is one most people make last.
The provider decision comes first
There is no MLS connector in Webflow, or Framer, or anything else. Search comes from a third party that holds the MLS relationship on your behalf, and they differ in how much of the experience you can restyle, how lead capture behaves, and which CRM they hand enquiries to. That last one matters more than the styling, because the site exists to produce enquiries and the provider decides where they land.
Approval is the long pole, not the build
The embed itself is an afternoon. What takes weeks is your board approving the feed, and every board runs its own process, paperwork and display rules about what you may show and how attribution has to appear. Most have moved to the RESO Web API rather than the older RETS feed, which is better for everyone and does not make approval faster.
So the application goes in on day one and the rest of the site is built while it moves. Projects that treat it as a final integration step lose a month for no reason.
The listings are not the pages you rank
This is the part agents are usually not told. Individual listing pages are served by the provider, are near identical to the same property on every other agent site in the market, and vanish the moment it sells. They are a service to visitors, not an asset.
The pages worth optimising are the ones only you can write: neighbourhood guides, buyer and seller explainers, notes on what is actually happening in your market. Those are still working next year. Get them into a CMS you control, structured so they can grow without a rebuild.
What changed in January 2026
Webflow sunset User Accounts on 29 January 2026, and any site still relying on it lost the feature and its account data. For real estate that matters specifically, because saved searches, favourited listings and property alerts are exactly what people built on it. Those now belong in the IDX provider, which usually has an account system built for this, or in a third-party tool. Older tutorials still recommend the Webflow feature; they are out of date.
The provider owns the listings. You own the neighbourhood. Only one of those is still working for you next year.
What a build here actually includes
Every build is scoped to the practice, but on this kind of site these are the parts that are not optional.
- Provider selection and the MLS application started in week one, not at the end
- IDX search embedded and restyled as far as the provider allows
- Neighbourhood and guide content in a CMS you control
- Enquiries routed to the CRM you actually work in, with alerts that reach someone
- Licence display, fair housing and the provider's own attribution rules built in
What we keep seeing go wrong
None of these are hypothetical. They are the things that turn up again and again on sites in this vertical, and most of them are cheap to avoid and expensive to undo.
- Choosing the provider after the design is finished, then discovering what cannot be restyled
- Starting the MLS application in the final week and losing a month
- Trying to force listing data into the CMS so it can be styled freely
- Optimising listing pages that vanish when the property sells
- Saved searches built on Webflow User Accounts, which was sunset in January 2026
Questions we get asked first
- Can my site show live MLS listings?
- Yes, through an IDX provider such as iHomeFinder, IDX Broker or Add On IDX. There is no native MLS connection in Webflow, Framer or any other builder. The provider holds the relationship with your board and the site is designed around whichever one you choose.
- How long does MLS approval take?
- Weeks rather than days, and it varies by board. Every one runs its own process, paperwork and display rules. That is why the application goes in on day one and the rest of the site is built while it moves.
- Will my listing pages rank on Google?
- Mostly not, and it is worth knowing early. Listing pages are served by the provider, are near identical to the same property on every other agent site in your market, and disappear when it sells. The pages that rank are the ones only you can write: neighbourhood guides, buyer and seller explainers, local market notes.
- What happened to saved searches and favourites?
- Webflow sunset User Accounts on 29 January 2026, so anything built on it is gone. Those features now live in the IDX provider, which usually has its own account system, or in a third-party tool. Older tutorials still recommend the Webflow feature and are out of date.
