What a moving company website is required to display
Federal rules tell household goods brokers exactly what to put on their website, including a plain statement that they do not move anything themselves. Read as marketing rather than compliance, it is the content that wins the job.
Customers arrive at a moving company website having read a horror story. Most of those stories involve a broker that presented itself as a mover, took a deposit and handed the job to a carrier the customer never chose. Federal rules address exactly that, and they are unusually specific about what a website has to say.
What a household goods broker must display
Under 49 CFR 371.107, read on 5 October 2026, a broker's advertising and internet website must prominently display the physical locations where it conducts business, its USDOT registration number and MC licence number issued by the FMCSA, and its status as a household goods broker, including a statement that it will not transport the shipper's household goods but will arrange for transport by an FMCSA-authorised carrier whose charges will be determined by that carrier's published tariff.
Read that list from a buyer's point of view and it stops looking like a burden. It is the content that wins the job. A broker that says plainly what it is, and a carrier that makes equally plain that it owns the trucks, both answer the question the visitor arrived with. The companies that hedge are the ones the horror stories are about.
Carriers: the requirement is lighter, the advice is the same
Interstate household goods carriers are expected to advertise truthfully with their name and DOT number. Beyond that minimum, the practical move is to make the distinction explicit rather than assume the visitor knows it: own the trucks, employ the crews, say so in the first screen, and put the numbers where somebody checking can find them without hunting. A verification link costs nothing and converts the sceptical visitor who was about to open a third tab.
The rest of what a moving site needs, including why a full-inventory quote form loses the comparison shopper who is most of the market, is on our moving companies page.
