Immobilier de luxe
Erin Tunney
A luxury real estate brand in Nashville, rebuilt around a listings engine her team could run without a developer.
- Service
- Design et développement du site
- Secteur
- Immobilier de luxe
- Développé avec
- Webflow, Webflow CMS, Local SEO, Migration
- Site en ligne
- erintunney.com
- NashvilleLocal SEO market
- Webflow CMSListings engine
- +180%Organic enquiries
À propos du projet
A luxury listing is judged in seconds, and the old site made every new one a developer ticket. Photography sat inside a layout that fought it, the enquiry path ran through a form nobody wanted to fill, and the Nashville market never appeared where buyers were actually looking. The brand needed to look the part and be publishable the same day.
- Listings modelled as a CMS collection, not hand-built pages
- City-level SEO structure for the Nashville market
- Handover her team runs without calling a developer
- Photography given the room a luxury listing needs
- Enquiries routed straight into the tools she already uses
Notre approche
A real listings model
Webflow CMS collections modelled on how the business actually describes a property: neighbourhood, type, status and gallery as structured fields rather than free text. Adding a listing became a form, not a build.
Photography that stays sharp
Responsive image sizes and quality set per context, so a full-bleed hero and a card thumbnail no longer share one compressed file. The imagery loads at the quality the brand is sold on.
Local SEO on the pages that convert
Neighbourhood and property-type pages built to stand on their own rather than as templated duplicates, with schema and internal linking pointing at the listings underneath.
Leur réflexion innovante et leur stratégie claire ont porté notre marque bien au-delà de nos attentes. La collaboration a été fluide, les délais tenus sans difficulté, et le résultat final a régulièrement dépassé ce que nous avions imaginé.
Erin TunneyImmobilier de luxe, Nashville
