Websites for moving companies
A market where customers have been burned by brokers posing as movers. Built so the licence numbers, the role and the pricing are clear before anybody asks.
Best for local and interstate household goods movers, and for brokers who arrange moves and must say so.
Moving is a market where the customer has usually read a horror story before they reach your website. Most of those stories involve a broker that presented itself as a mover, took a deposit, and handed the job to a carrier the customer never chose. That is the context every moving website is read in, and it makes transparency the highest-converting thing on the page.
What a broker is required to display
Federal rules are specific here. Under 49 CFR 371.107, a household goods broker's advertising and internet website must prominently display the physical locations where it conducts business, its USDOT registration number and MC licence number issued by the FMCSA, and its status as a broker, including a statement that it will not transport the shipper's household goods but will arrange for transport by an FMCSA-authorised carrier whose charges will be determined by its published tariff. Read on 5 October 2026.
Read that list again from a buyer's point of view and it is not a burden, it is the content that wins the job. A broker that says plainly what it is, and a carrier that makes equally plain that it owns the truck, both answer the question the customer arrived with. The companies that hedge are the ones the horror stories are about.
Carriers: say that you are one
Interstate carriers are expected to advertise truthfully with their name and DOT number. Beyond the requirement, the practical advice is the same: make the distinction explicit. Own the trucks, employ the crews, say so, and put the numbers where somebody checking can find them without hunting. A verification link costs nothing and converts the sceptical visitor who was about to open a third tab.
Give some idea of price
The standard industry pattern is a quote form that demands a full inventory before producing any number. That loses the person who is comparing three movers in an evening and has not decided to commit to anything. A range by move size and distance, with the factors that change it, qualifies the enquiry and respects the visitor's time. It also pre-empts the complaint that drives this industry's reputation: a price that moved after the truck was loaded.
Local and long distance are different businesses
A local move is bought on hourly rate and availability. An interstate move is bought on trust, timing and what happens to the belongings in between. They are different searches with different objections, and they deserve different pages. Add storage, packing and specialty items such as pianos and safes as their own pages where the company actually does them, because those searches are narrow, under-served and far more likely to convert than the head term.
What a build here actually includes
Every build is scoped to the practice, but on this kind of site these are the parts that are not optional.
- Licence numbers and physical location displayed prominently, with a verification link
- An explicit statement of role: carrier or broker, in plain words
- Indicative pricing by move size and distance with the factors that change it
- Separate local and long distance journeys
- Service pages for storage, packing and specialty items where the company truly offers them
- A quote request that gives something back before demanding a full inventory
What we keep seeing go wrong
None of these are hypothetical. They are the things that turn up again and again on sites in this vertical, and most of them are cheap to avoid and expensive to undo.
- A broker site that reads like a carrier site, which is the practice the federal rule exists to stop
- Licence numbers in the footer in six point type, or absent
- No price indication anywhere, losing the comparison shopper who is most of the market
- One page covering local and interstate moves
- Stock photography of trucks that are not yours, in a market built on trust
- Reviews quoted without a source, in the one industry where buyers check them hardest
Questions we get asked first
- What must a moving company website display?
- If you are an interstate household goods broker, 49 CFR 371.107 requires your physical business locations, your USDOT and MC numbers, and a plain statement that you arrange rather than perform the transport, with the carrier's charges set by its published tariff. Carriers advertising interstate services are expected to advertise truthfully with their name and DOT number.
- Should we publish prices?
- Give a range by move size and distance with the factors that change it. The comparison shopper is most of the market and a full-inventory quote form loses them. It also heads off the complaint that defines this industry's reputation.
- Do we need separate pages for local and long distance?
- Yes. They are bought differently: local on rate and availability, interstate on trust and timing. One page addressed to both answers neither.
- What content actually brings enquiries?
- The narrow services, piano moving, safes, storage, packing, where the search is specific and the competition is thin, plus route pages for lanes you genuinely run often.
- How do we build trust when the industry has a reputation problem?
- By being the company that answers what the others avoid. Role, licence numbers, how the price can change, who handles the goods, what the insurance covers. The suspicious visitor is the one most likely to convert when those answers are present.
