Website Maintenance

What goes wrong on a site nobody maintains?

Rarely anything dramatic. A contact form keeps showing its success message while the notifications go to an inbox nobody checks. An embedded booking tool changes its script and stops loading. Staff, prices and opening hours go out of date. Images get uploaded at full size and the pages slow down. Each one costs enquiries without anyone noticing, because the site still looks fine.

Maintenance turns those into checks rather than surprises: forms tested, links and errors reviewed, and the speed of the pages that matter kept in view.

Do Webflow and Framer sites need maintenance?

Less than a self-hosted site, and differently. Webflow and Framer host the site and keep the platform itself patched, so there are no plugins to update or servers to secure. What they do not do is keep your content current, test your forms and integrations, or stop a busy team from adding one-off styles until the design system no longer holds together.

Custom builds on Next.js add a layer: dependency updates, hosting and build configuration. We maintain both, and the checks are scoped to what each platform actually needs.

Maintenance that adds, not just fixes

The most valuable maintenance work is usually new pages: a service you started offering, a town you now cover, an answer to a question customers keep asking. Built inside the existing system, they look like they were always there, and they give search engines and AI assistants something new to find.

Across our client work, the sites and the search work around them have helped clients generate more than $12M in revenue, lift Google ratings from around 4.0 to nearly 4.8, and grow review counts from double digits into the hundreds.

Questions

What does website maintenance include?

Content changes and new pages, fixes when something breaks, regular checks on speed, forms, links and Search Console errors, and platform or dependency updates where the build needs them. The scope is agreed at the start, so small changes are not quoted as new projects.

Can you maintain a site you did not build?

Yes. We start with a review of the build, and if something needs cleaning up before it can be maintained safely, we say so and scope it separately.

Which platforms do you maintain?

Webflow, Framer and custom Next.js sites. If your site is on another platform and the maintenance keeps fighting it, we will tell you whether a migration would cost less over time.

Is maintenance worth it for a small business site?

If the site brings in enquiries, yes, because the common failures are silent: a form that stops sending can cost weeks of leads before anyone notices. If the site is a brochure nobody visits, the money is better spent on content and local search first.