Luxury Real Estate
Erin Tunney
A luxury real estate brand in Nashville, rebuilt around a listings engine her team could run without a developer.
- Service
- Website Design & Development
- Sector
- Luxury Real Estate
- Built with
- Webflow, Webflow CMS, Local SEO, Migration
- Live site
- erintunney.com
- NashvilleLocal SEO market
- Webflow CMSListings engine
- +180%Organic enquiries
About the project
A luxury listing is judged in seconds, and the old site made every new one a developer ticket. Photography sat inside a layout that fought it, the enquiry path ran through a form nobody wanted to fill, and the Nashville market never appeared where buyers were actually looking. The brand needed to look the part and be publishable the same day.
- Listings modelled as a CMS collection, not hand-built pages
- City-level SEO structure for the Nashville market
- Handover her team runs without calling a developer
- Photography given the room a luxury listing needs
- Enquiries routed straight into the tools she already uses
How we approached it
A real listings model
Webflow CMS collections modelled on how the business actually describes a property: neighbourhood, type, status and gallery as structured fields rather than free text. Adding a listing became a form, not a build.
Photography that stays sharp
Responsive image sizes and quality set per context, so a full-bleed hero and a card thumbnail no longer share one compressed file. The imagery loads at the quality the brand is sold on.
Local SEO on the pages that convert
Neighbourhood and property-type pages built to stand on their own rather than as templated duplicates, with schema and internal linking pointing at the listings underneath.
Their innovative thinking and clear strategy elevated our brand far beyond expectations. The collaboration was smooth, deadlines were met with ease, and the end results consistently surpassed what we envisioned with the best outcome.
Erin TunneyLuxury Real Estate, Nashville
