Website Redesign

When does a website need a redesign?

Age on its own is not a reason. A five-year-old site that ranks, loads quickly and turns visitors into calls may need new pages, not a new design. The signs that do justify one are specific: enquiries falling while traffic holds, a mobile layout that makes the phone number hard to find, a team that cannot change a page without a developer, or a business that now sells something the site does not describe.

If the problem is that nobody finds the site, a redesign will not fix it. That is a content and search problem, and we will say so before quoting a new design.

Why do redesigns lose rankings?

Almost always for one of five reasons: old URLs that return a 404 or all point at the homepage, ranking pages that were shortened to a headline, pages that were dropped because nobody checked what they earned, a noindex setting that was right on staging and shipped to production, or a form that stopped sending. None of them is a design problem, and all of them are preventable.

So the order matters. The audit and the redirect map come before the first design, and the launch is checked against them, page by page.

Redesign on your platform, or rebuild on a new one?

If the site is on Webflow, Framer or a codebase that serves the business well, we redesign it where it is, which keeps hosting, integrations and editing habits intact. If the platform is the reason the site is hard to change, slow or expensive to run, the redesign becomes a migration, and the same audit and redirect work carries the rankings across.

Across our client work, the sites and the search work around them have helped clients generate more than $12M in revenue, lift Google ratings from around 4.0 to nearly 4.8, and grow review counts from double digits into the hundreds.

Questions

Will a website redesign hurt my SEO?

It can, if URLs change without redirects or ranking content is cut. With an audit first, a complete redirect map and the pages that earn traffic kept, a redesign does not have to cost rankings, and a faster, clearer site can help them.

Can you redesign my site without changing platforms?

Yes, if it is on Webflow, Framer or a codebase we can work in. If the platform itself is the problem, we will tell you before the design starts, and the project becomes a migration with the same safeguards.

Do you keep our existing content?

We keep what earns traffic or turns visitors into enquiries, and rewrite or retire the rest. Anything retired gets a redirect to the closest page that replaces it.

What do you need from us to start?

Access to Google Analytics and Search Console, the current site, and a clear picture of what the business sells today. The audit is built from those, and it shapes everything after it.