AI SaaS
eeedo
An AI SaaS rebrand and rebuild, from identity through to a Framer site the team runs themselves.
- Service
- Website & Brand Redesign
- Sector
- AI SaaS
- Built with
- Framer, Brand Identity, Web Design, Migration
- Live site
- eee.do
- FramerPlatform
- Full rebrandScope
- +42%Demo requests
About the project
The product had moved on and the brand had not. AI SaaS is a category where every competitor uses the same vocabulary and a similar gradient, so looking like the category is the same as being invisible in it. The brief was not a reskin: the identity, the positioning and the site all had to be rebuilt together, because changing one without the others just moves the mismatch somewhere else.
- Brand and site rebuilt together rather than in sequence
- A product story a SaaS buyer can follow in one pass
- Components the team can recombine for new pages
- Feature pages that hold up next to enterprise competitors
- A demo request that never leaves the page it started on
How we approached it
Identity first
Logo, colour and type rebuilt as a system that a website could actually be built from, rather than a logo file handed over with no rules attached.
Positioning made concrete
Page structure and copy hierarchy built around what the product does differently, so the difference is visible before a visitor reads a full sentence.
Handed over, properly
Built in Framer as components the team edits directly, so the new brand does not start decaying the first time marketing needs a new page.
