Lawn Care
Teed & Brown
A multi-state lawn care company that needed to rank city by city, not just look good.
- Service
- Design, Development & SEO
- Sector
- Lawn Care
- Built with
- Webflow, Local SEO, Technical SEO
- Live site
- teedandbrown.com
- Multi-stateService areas
- Page 1Target city rankings
- +64%Quote requests
About the project
Lawn care is bought locally, so a single site has to rank in a dozen separate markets at once. The old one spoke to none of them specifically, buried booking behind a form nobody finished, and left seasonal programmes unexplained until a call. Every market needed a page of its own, and a much shorter path to the calendar.
- Service areas built as real pages, one per market
- Local SEO folded into the build, not sold afterwards
- Booking flow simplified down to what a customer needs
- Seasonal programmes explained before the price appears
- Technician scheduling connected to the site, not beside it
How we approached it
City pages with something to say
Each service area page carries detail specific to that market rather than a find-and-replace of the town name, which is the difference between a page that ranks and a page that gets ignored.
The local signals that decide it
Google Business Profile, LocalBusiness schema and consistent name, address and phone details across the directories that actually feed the Map Pack.
Designed to book, not to browse
Quote requests placed where intent peaks, with the seasonal services surfaced rather than buried three clicks into a services menu.
