Global Trade
Bayty Trading
An import and export business given a site that reads as credible to buyers on the other side of the world.
- Service
- Website Design & Development
- Sector
- Global Trade
- Built with
- Webflow, Web Design, Technical SEO
- Live site
- baytytrading.com
- Import / exportB2B commodities
- GlobalMarket
- +2.4xEnquiry volume
About the project
In B2B commodities the website is often the only due diligence a buyer does before making contact, and the deal sizes are large enough that any doubt ends the conversation silently. The existing presence did not carry the weight of the business: it read as a small operation rather than a global one, and gave a prospective partner no clear route from what is traded to who to speak to.
- A trading catalogue structured for buyers, not browsers
- Bilingual from the first page, not retrofitted
- Enquiry routing that reaches a person quickly
- Product families a buyer can compare at a glance
- Specification tables that survive a phone screen
How we approached it
Credibility built into the structure
Scope, categories and reach stated plainly and early, because a serious buyer is checking whether this is a real operation before anything else.
Built for a global audience
Performance and clarity holding up on the connections and devices the actual buyers use, not just on a fast desk connection.
One obvious way to make contact
A single clear enquiry route from every commodity page, since in this market the entire site exists to start one conversation.
