B2B SaaS
Lumofy AI
A bilingual B2B platform in English and Arabic, with full right-to-left support rather than a mirrored afterthought.
- Service
- Multilingual Design & Build
- Sector
- B2B SaaS
- Built with
- Web Design, Localisation, RTL
- Live site
- lumofy.ai
- EN / ARBilingual, full RTL
- Multi-pageProduct architecture
- 2 marketsLaunched into
About the project
Most bilingual sites are an English site with Arabic poured into it, and it shows: mirrored logos, numerals reordered by the bidi algorithm, sliders that run the wrong way, and Arabic set in a synthesised oblique that reads as a rendering fault. Lumofy needed Arabic to be a first-class version rather than a translation layer, across a multi-page product architecture where every component has to work in both directions.
- Arabic as a first-class version, not a translation layer
- Every component tested in both reading directions
- A product narrative that holds across many pages
- Arabic typography set properly, not synthesised oblique
- Numerals and sliders that behave in both directions
How we approached it
Right-to-left as a first pass
Logical properties throughout, so components flip because the layout is direction-aware rather than because a mirror rule was bolted on at the end.
Arabic typography on its own terms
A real Arabic face with its own leading and spacing, and none of the italic or tight tracking that suits Latin display type and breaks Arabic.
Every component tested in both
Marquees, sliders and anything absolutely positioned checked in both directions, since these are exactly the pieces that break silently.
